The invasion of Social networks in daily working life has overtaken the use of local directories such as Yellow Pages and Thomson in the UK and is often the preferred way that small businesses seek out and keep in touch with their customers.
With over a third of UK businesses saying that they use Facebook and Twitter to market their products and services, Horizon Platforms are keen to market themselves through this relatively new and ever changing advertising stream.
Horizon Platforms have embraced this opportunity by dedicating time to constantly maintain and update their Twitter and Facebook feeds, keeping each follower completely up-to-speed with current offers and company information. These lower-cost media outlets allow businesses like Horizon Platforms to reach new customers quickly and effectively without the expensive cost of designing, printing and manually sending information to the customer.
This is not by any means a revolutionary step, however the time dedicated by Horizon Platforms ensures that they won’t be left playing Social Media catch up with their competitors. With the inclusion of alternative Social Media securing an increasing percentage of the country’s users; Horizon has probably only just seen the start of this new age of electronic marketing.
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